The Häagen-Dazs brand has long been synonymous with Trinidad & Tobago Carnival. Each year the brand makes a big impact with their branded area at local parties and events. The fun challenge is always to incorporate the brand story with the color and flair of Carnival. The client also requests that key ice cream flavors be the heroes.

THE RESULT: Well, colorful face masks are just a way of life at Carnival time in Trinidad. Each year we strategize on how to incorporate the brand elements in a classy and luxurious way with the bold and vibrant colors of Carnival. We play up on the colors of the ice cream and custom colorize the graphic design and images to blend together. Clever copywriting is written to pay homage to brand wording and a "red carpet" ambience is created. On site freezers are also branded to complete the look.

Both Yoplait and Nature Valley brands fall under the General Mills family of products. AfterImage Creative was presented with a challenge to create a Caribbean campaign that promoted using both products together where the consumer benefitted from combining them for a healthy snack alternative. A strong campaign message as well as primary color had to be decided on to compliment both brands. Sampling events were planned throughout the Caribbean and we were approached to implement both promotional and collateral support

THE RESULT: AfterImage Creative developed the campaign message "It's even better when you put them together!" This presented the consumer with three different ways they could enjoy both products as a healthy snack alternative. Due to the costs of shipping to the Caribbean and other budget factors, well thought out ideas for sampling collateral and displays were developed. Branded freezers/dry shelf good end displays were also developed that reflected the campaign personality.

The mystery of Carnival is what makes it fun working on a project of this sort. The Häagen-Dazs brand has long been synonymous with Trinidad & Tobago Carnival and each year the brand makes a big impact with their branded area at local parties and events. The fun challenge is always to incorporate the brand story with the color and flair of Carnival. The client also requests that key ice cream flavors be the heroes.

THE RESULT: In 2015, the Haagen-Dazs brand launched a new campaign - The House of Häagen-Dazs. We incorporated the dark, luxurious colors of the brand including black and gold into the Carnival campaign and the event design. Key ice cream hero flavors were incorporated into the design and on site freezers were also branded to complete the look. Large lit gold columns were created for the entrance of the tent area to provide a runway type of ambience.