Client requested short term promotions in Trinidad, Jamaica and Aruba to increase sales and provide consumers with a branded giveaway during key sampling days. Promotion was rolled out at sampling events in specific supermarket location. Client requested ideas on premium giveaways that would compliment the brand attributes.

THE RESULT: With Nature Valley being a brand for an active lifestyle, AfterImage, Inc developed the promotions, sourced the premium giveaways that were in line with the brand and produced all branded materials. Various POP material was rolled out over a number of supermarket locations and signage was developed for sampling days. 30sec radio spots were produced per market.

With a co-branded campaign targeting sampling events already underway for Yoplait and Nature Valley, the objective was to develop a promotion to entice consumers to purchase both products and reward them with a premium giveaway that could be used for the two brands.

THE RESULT: We sourced a premium item that had dual features - keep a chilled product and store a dry product, but able to combine both. The Campaign message was branded on the item. POP material was rolled out across numerous supermarket locations in Trinidad and Jamaica. We used colors in the collateral materials that complimented both brands.

On of the necessities of a product such as Yoplait yogurt is to reward consumers with the option to taste product before purchase, and to then in turn complete the sale.

THE RESULT: AfterImage Inc was asked to conceptualize an ongoing events that would capitalize on samplings. This required us to understand exactly what the client envisioned to take place during sampling times. AfterImage Inc developed "Yoplait Days" rolled out as a calendar of sampling events, throughout key Caribbean markets. Branded premium giveaways were developed and a promotion implemented where everyone was a winner. 30sec radio spots were produced across the markets to create a "buzz".